Video In Email: The Race is On!
01.03.10
The blurred boundaries, or am I going to shadier? Google has announced a number of characteristics Labs who have graduated out of the incubator analysis of gadgets and technologies in life flourished features available to users of the interface position. Prime among these new odds and ends is the ability to embed YouTube videos, which work directly in the web mail client Gmail.
If you're a marketer, you're probably jump out of your induction now. But wait, this is not quite as simple as it sounds.What is Google's contribution is a kind of tease - an entry that is not quite content, but does bring us closer to the interactivity of the video via email.
The new property is brilliantly simple to use: there is no complex scripting required. As a matter of happening, own YouTube embed code does not serve the preview images superimposed with the introduction b ACT UP button.
Source: MediaPost Publications